ConsultPro East Africa
Positioning as Premium Consultants
How a boutique consulting firm attracted Fortune 500 clients through thought leadership.
The Challenge
ConsultPro East Africa, a boutique management consulting firm, was struggling to compete with Big 4 firms for enterprise clients. They had exceptional expertise but lacked the brand recognition to command premium pricing and attract Fortune 500 companies.
Our Solution
We implemented our LinkedIn Authority Engine package, positioning their founding partners as thought leaders in African market entry and operational excellence. We created high-value content that demonstrated their unique insights and methodology.
The Results
ConsultPro attracted 23 enterprise leads in the first quarter, increased their average deal size by 4x, and achieved an 89% close rate on qualified opportunities. They've since been featured in business publications and invited to speak at industry conferences.
"LeadCraft helped us punch above our weight. We're now competing with and winning against Big 4 firms. Our pipeline has never been stronger, and we're attracting exactly the clients we want."
How We Got There
Positioning Workshop
Identified unique value proposition and differentiation from Big 4 competitors.
Thought Leadership Strategy
Developed content pillars around African market expertise and operational excellence.
Premium Content Creation
Created in-depth articles, frameworks, and insights that demonstrated expertise.
Executive Engagement
Targeted engagement with C-suite executives at Fortune 500 companies.
Conversion Optimization
Refined approach based on data, focusing on highest-converting content types.
What Made It Work
Premium Positioning
Created content that positioned the firm as specialists rather than generalists.
Framework Sharing
Shared proprietary frameworks and methodologies that demonstrated unique expertise.
Case Study Marketing
Developed detailed case studies showing measurable results for enterprise clients.
Executive Networking
Built relationships with C-suite executives through strategic engagement.
Project Highlights
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