FinTech Innovations
Breaking Into the European Market
How a Kenyan fintech company expanded internationally through strategic LinkedIn positioning.
The Challenge
FinTech Innovations had built a successful payment processing platform in Kenya but struggled to expand into European markets. They lacked brand recognition outside Africa and faced skepticism from potential partners and clients unfamiliar with African tech companies.
Our Solution
We implemented our B2B Growth Partner package, focusing on international positioning. We created content highlighting their technology innovation, security standards, and success stories. We also developed targeted campaigns for UK, Germany, and Netherlands markets.
The Results
Within 6 months, FinTech Innovations closed 8 enterprise deals in Europe, built a $450K pipeline, and established partnerships in 5 new markets. Their Head of Growth became a recognized voice in African fintech innovation.
"The best investment we made this year. LeadCraft helped us break into the European market. We've closed deals with banks in UK and Germany that we never thought possible."
How We Got There
Market Research
Analyzed European fintech landscape, identified key decision-makers, and mapped competitive positioning.
International Positioning
Developed messaging that addressed European concerns while highlighting African innovation.
Thought Leadership
Created content on African fintech innovation, cross-border payments, and emerging market opportunities.
Targeted Outreach
Launched targeted campaigns for UK, Germany, and Netherlands financial institutions.
Partnership Development
Nurtured relationships with engaged prospects, converting interest into partnership discussions.
What Made It Work
Innovation Storytelling
Highlighted unique African fintech innovations that solve problems European companies face.
Trust Building
Emphasized security certifications, compliance standards, and existing enterprise clients.
Geographic Targeting
Used LinkedIn's targeting to reach decision-makers in specific European financial hubs.
Partnership Content
Created content specifically designed to attract potential partners and integrators.
Project Highlights
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